Prime Theory Of Motivation
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Do the different levels of motivation follow the evolution of the brain?
10/10/2010
 
Yes. Impulses and inhibitions are the basic building blocks of behaviour that evolved in all animals with a brain. Motives evolved because they provided greater flexibility in behaviour, probably with reptiles and certainly with mammals. Evaluations and plans are uniquely human because they rely on language as a form of representation. 
10/10/2010
Why is motivation called a matter of learning
31/12/2010
 
If I understand the question correctly, I don't think it is. It is true that as humans our motivation does usually involve a considerable amount of learning (specifically: learning associations, habituation, sensitisation and acquiring propositional knowledge) but this builds on inbuilt reactions and some of our actions are instinctive. 
31/12/2010
What levels do mammals have?
05/04/2011
 
They have the Response, Impulse/inhibition and Motive levels. Other than humans, they do not have evaluations or plans. Note, however, that plans in this theory are self-conscious intentions to carry out an action in the future. Clearly some other mammals have the capacity to enact a complex action sequence that in some sense requires a level of planning in order to achieve a goal. This can be achieved without self-conscious intent however. 
06/04/2011
Is motivation is product of values?
15/01/2013
 
Values can be thought of in different ways. In PRIME Theory they are evaluations (beliefs about what is good or bad) concerning general objects or features. So the belief that 'Lying is bad' is a value as is 'Caring for other people is good'. An important feature of PRIME Theory is that these beliefs do not translate into behaviour unless they lead us to feel positively or negatively about these things. So someone may profess a set of values but not act in accordance with them if they remain purely at the level of belief and do not translate into desire. 
17/01/2013
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