Prime Theory Of Motivation
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What is the relationship between motivation and intention? Are they the same thing?
17/02/2011
 
No. Motivation is the term that we give to all those brain processes that energise and direct behaviour. Intentions refer to plans to engage in actions in the future which are only one influence on behaviour. A key tenet of PRIME Theory is that these plans can only influence our actions if they are recalled and generate appropriate wants or needs at the relevant moment to overcome any competing motivational influences including wants and needs and low level impulses. 
27/02/2011
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